Ennui Blog

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If you want your content to get seen by as many people as possible, you need to plan ahead and make sure that when you release it, it is seen by as many eyeballs as possible.

In the old days of PR, the general rule was to release a Press Release on a Wednesday or Thursday. The logic behind this was that on Mondays, people were too busy catching up from the weekend and whatnot to notice a press release. Same goes with Tuesdays. Friday is also a bad day to release one because no one will notice on a Friday because all they will care about is getting off for the weekend. This leaves Wednesday and Thursday; mid-week is when people take the time to notice things or look for something to take up their time.

These old rules pretty much still apply to the Web 2.0 and social media worlds.

I’ve submitted blog articles to various social media sites on every day of the week, at different times and have had different results. I quickly learned that trying to push a blog post on Digg or Reddit at 9:00PM at night will mean that your content will get no where. Things happen quickly in social media and you need to put your stuff out at the right time to ensure maximum penetration.

So, what time of the day is best to have a social media campaign? After lots of experience in this, I think the best time of day to submit things to social media is mid-morning on a Tuesday, Wednesday or Thursday.

Why?

You catch the people who have slept in and are just getting online. You catch the people getting mid-morning blues at work and want an outlet. You catch people going on their lunch (and coming back who don’t want to work at first). Then you also catch the mid-afternoon malaise. There are die-hards that will spend hours when they get home from work playing around on the net, but a lot of people go home and spend time with families or loved ones and don’t have the time to do that. You want to catch them when they’re watching and that’s during the day.

Despite the fact that the internet is a 24 hour business environment, most business and content consumption occurrs during regular business hours. That is something that won’t really change.

It’s also been my experience with Webinar Central, that it’s best to have new Webinars posted during regular business hours because that’s when my target audience is watching their Twitter and RSS Feeds. So, I when I set new webinars to post, I have them automatically come out gradually so that I have a steady stream of traffic throughout the day.

I wrote this article at 11:00 at night. I set it to post in the morning. Hope you all find it helpful.

What do you guys think? When’s the best time to submit your stuff to Social Media sites?